Sweet'n Low (stylized as Sweet'N Low) is a brand of artificial sweetener made primarily from granulated saccharin. It also contains dextrose and cream of tartar, and is distributed primarily in packets. There have been over 500 billion Sweet'N Low packets produced.
Sweet'n Low is manufactured and distributed in the United States by Cumberland Packing Corporation, which also produces Sugar in the Raw and Stevia in the Raw, and in the United Kingdom by Dietary Foods Ltd. Its patent is U.S. Patent 3,625,711. The "SWEET'N LOW" wording and musical staff logo have US trademark registration number 3,317,421.
In Canada, Sweet'n Low is made from sodium cyclamate rather than saccharin. This is because saccharin was not allowed as a food additive in Canada beginning in 1977 when studies surfaced showing bladder cancer in laboratory rats that had been given the additive. In 2014, Canada lifted this ban when those studies were proven to be flawed.
Sweet'n Low has been licensed to Bernard Food Industries for a line of low-calorie baking mixes.
Video Sweet'n Low
History
Saccharin was discovered in 1878 by Constantin Fahlberg, a chemist working on coal tar derivatives at the Johns Hopkins University. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'n Low was first introduced in 1957 by Benjamin Eisenstadt, formerly proprietor of a Brooklyn Navy Yard cafeteria, and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the sugar packet, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product. The business is still based on the site of Ben's original diner.
Maps Sweet'n Low
Advertising
In 2006, the Cumberland Packing Corporation made a sponsorship deal with Metro Goldwyn Mayer, who at the time had recently released the 2006 spy comedy film The Pink Panther (2006 film). As a result, they made the film's Pink Panther both star in a commercial and have his appearance on the sweetener's famous pink packets, as well as the packaging boxes.
Brand name derivation
The name "Sweet'n Low" derives from an 1863 song by Sir Joseph Barnby, which took both its title and lyrics from an Alfred Lord Tennyson poem, entitled The Princess: Sweet and Low.
References
External links
- Official US site
- Official U.K. site
Source of article : Wikipedia
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